Book Marketing Cornerstones: Your Author Website and Email Newsletter

Book Marketing Cornerstones:

Your Author Website

and Email Newsletter

Publishing Industry Expert

Saturday, July 17, 2021
Online, 9 am – 11 am

Pre-meeting 8:30am

Stay for the after-party

Jane Friedman, with 20 years of experience in the publishing industry, is well known for her expertise in business strategy for authors as well as publishers. We are excited that she will share her knowledge with us directly—online!

Whether your website is one day old or ten years old, you want the time and energy you've put into your site to pay off with more readers, more sales and more opportunities for your books. Learn how your website and email newsletter (and a bit of social media) can work in concert to better reach and engage readers—and you'll also learn about common website and email marketing mistakes. 

Don't miss this information-packed workshop

with a renowned expert in indie and trade publishing

(SLPA members log in to our website to register,

SLWG/Saturday Writers be sure to register with your special code)

The presentation will be recorded, especially for those who cannot join in person

Jane Friedman has well over a decade of hands-on experience in growing readership and revenue, including working with Writers Digest to create and direct their blog, the Writers Digest Conference and the Writers Digest webinar series. Jane has an extensive resume, conducting workshops and speaking at major events such as South by Southwest, Book Expo America and the Frankfort Book Festival. She has been featured on NPR, PBS and many other media. She is editor of The Hot Sheet, an industry newsletter for authors. Jane is also a writer and author--her latest book is The Business of Being a Writer (Univ of Chicago Press). Learn more about Jane on her website JaneFriedman.com, where you will find her informative blog. Find her on Twitter at @JaneFriedman and on Facebook.