BLOG

You don't HAVE TO have a blog, but the Google spider likes new content as it searches the web. And, blog posts give you reason to post on all your social media platforms. Make your posts relevant to your reader audience.

"But consider this: a blog is your only searchable content archive that, if used properly, can bring in new readers while engaging your current fans."

What to Write About on Your Author Blog from IndieReader

Book marketing is not about pushing people to buy-buy-buy your books. It is about building relationships, especially with your particular reader audience. Successful novelist DiAnn Mills writes about building an author platform to make book marketing easier:

7  Steps to Building a Writer Platform  

While we are sequestering ourselves at home, here are some bookmarketing suggestions from Sandra Beckwith that you can do while watching Netflix.

6 Ideas for Promoting Your Book While Watching TV

When we can't hold public events in person, authors have to rely on online methods to hold book releases, publicize their older work, or otherwise keep themselves and their books in front of their fans and potential new readers.  Joel Friedlander's The Book Designer website recently featured a couple articles to help you.

It's a Wide WIDE Virtual World! by Judith Briles

Author Blogging: 5 Reasons to Start and 3 Ways to Do It Right by Brandon Cornett (and you should be blogging anyway)

Amy Collins presented a bookmarketing workshop for us in 2018. During a time of crisis, publicizing your book too much can be off-putting. In this post, Amy gives tips on what you can do now to work on your marketing plan. Be safe, everyone!

Book Promotion During a Pandemic

Whether you write --whether fiction or nonfiction-- identifying your target audience BEFORE you start writing can help you keep focus while writing and will help you in your book marketing. Stephanie Chandler discusses and gives examples in her article on the Nonfiction Author's Association website:

How to Clearly Define Your Target Audience So You Can Build Your Platform and Sell More Books

What kind of books do you write and what will readers get from them? A author's tagline is like an elevator speech - short and sweet, informative, intriguing. The Book Designer's post by Beth Barany will help you create your own brand and tagline so your book marketing will be more successful.

5 Steps to Create the Tagline for Your Author Brand

Book reviews are important, but how to get them?

51 Book Review Resources for Indie Authors

From Sandra Beckwith of Build Book Buzz:

10 Free Book Promotion Ideas

Book descriptions are not the same as back-cover text. The description is the text you enter through Kindle Direct or Ingram or other sites that buyers see online with your book's profile. Learn more about this through an excerpt from a book by Penny Sansevieri of Author Marketing Experts:

How to Improve Your Amazon Book Descriptions